Issue: 01/2019

What do you perceive as trends in photography? How do you respond to them?

We talked to various people with very different backgrounds.


Andreas Imhof, behavioral psychotherapist & psychologist

What do you perceive as trends in photography?

“I think that photography became further diversified within the last years. Social Media are no longer a thing for the youngsters, but also older and elderly people have accounts. Of course, there are still many people taking selfies and posting like crazy shaky and weird pictures of their food etc., but it seems to decrease. The initial euphoria might have left. Everyone has a cell phone and the quality of the inbuilt camera is getting better and better. Further, nude pictures become less. The ones who enjoy photography, no matter if with a professional equipment or with a cell phone, seem to have found their personal topics. Some foodies have their own blogs and try to make their pictures look more appealing – thus, quite some hobby photographers become hard competition for the professionals.

The changes also refer to the format: You see more and more videos using the portrait format, shot in the typical cell phone style – if shown on widescreen TV, the sides are blurred or blanked out. Even the advertisement industry takes advantage of this aesthetics. This shows that viewing habits are changing. In earlier days, the TV format changed from 4:3 to 16:9 or even 21:9 – nowadays a change back can be observed.

Another trend is „body positivity“: Today it is en vogue to get in front of the lense without having a perfect body. This, being pushed by advertisement, leads to more people losing their sense of shame when being photographed. I would consider this as a welcome development.

Further, I see many atmospheric landscape images, often long time exposures with a dramatical sky or smooth water surface, showing a need for nostalgia and romanticism. Even though there are still a lot of photoshop artists, extremely exggaterated retouching styles (HDR etc.) have declined, which, in my opinion, leads to better results.

How do you respond to them?

In my job as a psychologist, I use the joy people have with their own pictures to improve their self confidence. Therefore, I am about to get a photo studio in my practice. The feedback via pictures (photographs and videos) can be a useful support in the therapeutic work.


Panthea Khaledpour, Photoindustrie-Verband e.V.

What do you perceive as trends in photography?

As in all other industries, artificial intelligence (AI) plays an important role for camera manufacturers. Meanwhile, software can be found in almost every device one can think of, which automatically optimizes settings, etc. We expect a lot of movement and a broad portfolio of additional functions in this area in the future, just as we have become accustomed to it from our smartphones. We have noticed that events/social interactions, nature, but also social grievances such as environmental pollution, etc. are still popular subjects in regard to image motifs and image design. In terms of implementation, lively colors and filters are often used.

How do you as a Photoindustrie-Verband respond to these trends?

For our members, we are offering lectures and networking events on relevant topics, e.g. AI. Our subsidiary, Prophoto GmbH, is active in the B2C sector. With our nationwide photo competition Blende, we want to inspire as many people as possible to take photos. So don’t just quickly press the shutter release, but be aware that a photo can convey an emotion or a message. Furthermore, we regularly publish practical tips, information about photo exhibitions, photo trips etc. on our website and in our newsletter.


Rajesh Goyal, Founder of Indian Institute of Photography, Noida

What do you perceive as trends in photography?

Photography has two worlds nowadays “analog – the older version “ and “digital – today’s world of photography “. Largely we have shifted to the latter as it’s quicker in processing and more economic as well. But some quality-oriented artists still use and enjoy the old analog system. It’s a bit tough but often finer and richer.

Trends of today in photography:
1. Photography has reached to the common man who is enjoying his  passion for photography. 2. Social media have connected like-minded people. 3. In India/Asia there are a lot of job openings now for photographers. 4. It was an important and expensive business earlier that has now reached to smaller brands and to personal families, too. 5. There is a change in event photography so that budgets are bigger now, whereas the expenses are reduced, and almost every family in the mid-segment is getting pre-wedding and wedding budget for photography. 6. There is a demand of photographers with brands, institutions, government segments, corporate houses, export houses and more to keep in-house photographer/s. 7. In terms of technical photography, academies are coming up in metro and mini metros. 8. In terms of better photography, students are pursuing it as their passion and coming up to take challenges. 9. Better and finer one will prevail so “it isn’t creative unless it sells” – that’s what I believe in.


Kianne Patrice Hutchinson, Jamaican Photography Artist

What are the current trends in photography?

From my perspective, the current trends in photography include more experimental techniques, a resurgence of interest in film, and an increased focus on subjects of social impact. In this image-saturated climate, people are stretching creative boundaries and coming up with different and exciting ways of visual expression. Regarding film, interestingly, younger photographers are being intrigued by this medium and are actively seeking out cameras and learning associated techniques. And, with a plethora of social causes including injustices, underserved populations, and environmental issues to be highlighted, more and more persons are realizing the power of their visual voice and putting their focus on these worthy issues. It is indeed an exciting time in photography.

I’m so pleased about current photographic trends particularly around creativity and social impact. They have certainly led me to look at ways I can stretch my own creativity and distill the things that are important to me as I begin to add my voice to those causes and continue to be inspired by photographers doing such fantastic work.


Daniel Ziegert, Manager NPS & Nikon School D/CH

What are the current trends in photography?

Aesthetic and technological trends keep changing very rapidly. Caused, in part, by the ongoing reach of social media, photographers feel the need to instantly present images online. This specific kind of photography also calls for a special aesthetic that caters to the smaller screen size of mobile devices. At the same time photographers are always looking for qualitative improvements in optical lens design, image sensor size, ISO capabilities etc., to generate amazing still – and increasingly – moving images. Here we see a trend called “slow photography” that in a way seems to contradict the idea of fast social media postings. If you look closely though, in a world where litereally millions of images are uploaded, streamed a viewed day in and day out, it takes great photographs to stand out. This is where our products cater to very tech savvy photographers who are interested in new technological developments to improve both ease of use and image quality, to offer a satisfying experience of creating photographic art.

How does your company respond to these trends? 

Nikon has always been at the forefront of technological developments in the imaging industry, and pushed the envelope further year by year. Most recently, Nikon has launched the new Mirrorless Z System with a newly designed bayonet as base for the development of a new generation of high quality lenses. In addition, top of class pro DSLR products like the D850 and D5 – as well as entry level change-lens-products – contain improved connectivity features. That way, Nikon offers photographers wide ranging choice to strive for a maximized photographic experience, no matter what genre aimed at, producing images of highest quality. That way, the final images represent the photographer’s vision to the highest degree, from mobile phone screen to art galleries or your living room wall.